Black friday online shopping desktop free#

The amount of online buying that takes place shows it’s an opportunity for retailers. This online shopping event has shown huge growth over the last 8 years and it is set to continue its trajectory. For example, we can see there has been a significant increase in the amount of sales ($) for Black Friday & Cyber Monday with each year. There has been extensive growth in online sales volumes since 2013. Here, we’ll look at the growth of Black Friday ecommerce, lessons learned from 2021, smart strategies for retailers, and some of the pros and cons of this major shopping event. The sheer popularity of Black Friday ecommerce means that many retailers – even those with less favourable views on it – feel they cannot afford to ignore it. It makes November one of the busiest retail months online. This year, it is expected that Black Friday and Cyber Monday will break previous records in terms of traffic and sales, on both sides of the Atlantic. Already well established in North America, it has grown to surpass the pre-Christmas shopping period in the UK over the last five years. In terms of online sales volume, Cyber Monday was worth $10.8bn in 2020, which was actually more than Black Friday.īlack Friday is, for the US and UK, the biggest online shopping period of the year. It’s also important to note Cyber Monday (first Monday after Black Friday), which is the first day back to work for many consumers. Many retailers offer special discounts and sales, which is considered the first day of the new shopping season. It’s a shopping day, which is filled with shopping deals both online and in-store. What Is Black Friday & Why Is It Important?īlack Friday is the day after the US Thanksgiving holiday.

Black friday online shopping desktop free#

You’ll get a free optimisation health check and abandonment solutions audit on your website 77.92% of all online sales came from mobile.Cyber Monday accounted for just over 7% of all online traffic from 19th November to 3rd December.Mobile online sales was 20% higher than desktop sales, totalling 60%.Add-to-cart rates peaked at 21:00 and were lowest at 04:00.Over 74% online sessions were on mobile.Mobile accounted for 73.25% of online traffic.Mobile traffic peaked at 21:00 and desktop traffic peaked at 11:00.Average Order Values and Sales Volumes (US and UK).Past Black Friday Ecommerce Strategy & Numbers.14 Smart Black Friday Ecommerce Strategies for Retailers In 2021.The Pros and Cons of Black Friday for Retailers.Cyber Monday Can Rival Black Friday For Online Sales.What Is Black Friday & Why Is It Important?.SaleCycle also tracked Black Friday 2022 commentating of key trends and hourly statistics throughout the day. We’ve also compiled a selection of fashion ecommerce statistics and online travel industry trends and ecommerce statistics that you can use to help analyse the Black Friday campaigns. Our Black Friday stats include sales figures and growth over the past few years, search trends, and sales volumes and patterns around Black Friday and Cyber Monday. We hope this report helps you create a complete strategy for Black Friday. In this report SaleCycle provides in-depth data and analysis and we highlight key insights. The best way to forecast future Black Friday events is by looking at past events and analysing patterns within the data. In this report we break down the Black Friday user-journey and online shopping behaviour including the week before, the event and the week after so you have the right tools to create a winning Black Friday strategy. The data in this report is built from analysing 49,433,226 total baskets created and 409,652,513 users-sessions tracked. Find a link to this below:ĭownload the SaleCycle 2022 Black Friday Ecommerce Strategy & Stats Report The information in this article has been harnessed from the 2022 Black Friday Report. In this post SaleCycle will give a complete overview of Black Friday statistics as we have tracked the event since 2013.